Above the free guides sit the deeper works — the frameworks written out in full, with the real (and, where they’re not mine, disguised) decisions behind them. They’re being written honestly, not quickly. These pages are the previews: read the shape of each one, then get told the day it drops.
Each book has a companion workbook — the doing half. Preview first, buy later, hype in between.
the operator book · v0.1
How one person runs several businesses that feed each other — and how you can build one too. Eight chapters that turn the free guides into the whole architecture, with the method and the honest failure log underneath. Companion workbook included.
Preview the bookthe branding book · in progress
How to create brands people trust, remember, and want to belong to. A field guide to building a brand from the inside out — the feeling first, the system around it, and the honest decisions in between (including the brands that got shelved). Companion workbook built on the Brand Creation Brief.
Preview the bookwant a heads-up the moment a preview PDF is live? tell me which one.