Above the free guides sit the deeper works — the frameworks written out in full, with the real (and, where they’re not mine, disguised) decisions behind them. They’re written honestly rather than quickly, which is why they ship as working drafts and keep getting better. Both are finished enough to use and free to download right now — full PDF, print-at-home Letter, a companion workbook in two trims, and every worksheet on its own if you only need one.
Every book has a companion workbook — the doing half. The two finished books and their workbooks are free to download right now; the third is still being written.
the operator book · v0.1 · free to read
How one person runs several businesses that feed each other — and how you can build one too. Seventeen chapters that turn the free guides into the whole architecture, with the method and the honest failure log underneath. The companion workbook — eleven worksheets — is free alongside it.
Read it free — full PDFthe branding book · v0.1 · free to read
How to create brands people trust, remember, and want to belong to. A field guide to building a brand from the inside out — the feeling first, the system around it, and the honest decisions in between (including the brands that got shelved). The companion workbook — the Brand Creation Brief plus seven sheets — is free alongside it. A working draft: three chapters are still thin and it says which.
Read it free — full PDFthe marketing book · being written
How a business nobody has heard of gets found, trusted, and hired. The third of the set — the part between you can do the work and someone has hired you to do it. Six chapters are written and fourteen are outlines, so it isn’t ready to hand you yet.
There’s no download and no signup form — a book that argues against email gates isn’t going to open with one. It’ll appear here, free, when it’s worth your time. If you want to be told, email me and I’ll remember.
Not ready — no gate, no listthe finished two are free — grab the PDFs, no email required. the branding one is still being written in public; tell me what's missing.